3 Reasons You Should Use ATLAS.ti For Your Qualitative Data Analysis

Did you ever consider that perhaps you should use ATLAS.ti for your qualitative data analysis? That identical thought has occurred to many people. Lots of individuals have also had the same idea. Some actually acted on that thought, and proceeded to try softwares to analyse their data. Most just look at it for a while, then dismiss the thought. It is sometimes because they don’t know where to start. Other times it is because the main idea is a huge unknown area. Still other times it is because they think they cannot do it.

O.K. now, wait up a minute. We took on a big dose of negatives first of all in that lead paragraph. Let’s look to the positive side and consider 3 explanations why you should use ATLAS.ti for your qualitative data analysis.

First off, in its favor, let me point out that ATLAS.ti is easy to use. And given the right training, it can be mastered in a matter of hours. Sure, I recognize your objection that since I am an ATLAS.ti trainer myself, I would definitely say things in support of ATLAS.ti What you say holds true, I agree, however I am also a researcher. I have in the past tried other softwares in my quest for the perfect solution to my qualitative data analysis. And I can safely say that ATLAS.ti makes wonders that other softwares don’t. This is because it is simple, easy to use, and can be mastered in a matter of hours.

Second, you really should consider that ATLAS.ti does not only help to analyse your data, but it also helps to manage your data. And, in this context, you will need to assign your data to the ATLAS.ti project (called “Hermeneutic Unit” or “HU”). Thereafter, all you would need to do it to retrieve your data from the HU itself, without having to open the individual documents containing your data! This would definitely save you a lot of time! Plus, even better, the HU can be saved onto an external harddisk or pendrive to be carried around. This in turn means that you could easily backup your data should any unfortunate things happen to your laptop or pc.

Third and lastly, you’ll get good bargain as the price for ATLAS.ti single user licence is the lowest of all other qualitative data analysis softwares out there. Which will mean that it is cost effective for your pocket, so that you can concentrate more on your research and data analysis. In addition, on top of that, you may also be eligible to purchase a lower price for the ATLAS.ti student licence if you (or your brother, sister or friend) happen to own a valid student ID.

Whenever you consider the reasons and evaluate them, I expect that you will have to admit that a compelling case can be made for considering how you can use ATLAS.ti for your qualitative data analysis.

Ponder over it. What if you truly could use ATLAS.ti for your qualitative data analysis?

**** For further information on ATLAS.ti, queries or training invitations, please contact us by e-mail at animunirah [at] gmail.com at anytime or phone +60195555084 (Malaysian time is GMT +8).

About Ani Munirah

Ani Munirah Mohamad is the Manager of International Projects for Training and Partnership Development of ATLAS.ti Scientific Software Development GmbH. She is physically located in Kedah, Malaysia. She may be contacted at ani.munirah [at] atlasti.com
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7 Responses to 3 Reasons You Should Use ATLAS.ti For Your Qualitative Data Analysis


    dear Ani,
    Am a post graduate stdnt of ums, currently pursiung my study using qualitative reseach, am considering of using software to analyse my data but i dont knw where to get the proper training and suggestion of which software to use, therefore your advice is much appreciated. tq

    • Ani Munirah says:

      Dear Joan,

      There are a number of QDA software options for you to choose from, I can’t really generalise which software can work for everybody. For a start, I suggest that you try gooling ‘compare QDA’, ‘QDA options’, ‘best software to analyse data’ and the like. Try to look out for features which might work for your purpose. In addition, some of the softwares provide trial versions for you to try. You may take this opportunity to see if that particular software fits your purpose. Good luck!

  2. A.Hariri says:


    I am really interested in Atlas.ti but the only reason I didn’t start using it is that I believe that the user interface of NVivo is much better, although it has bad support for PDF at the moment.

    This bad support for PDF in NVivo led me to wait so far for the upcoming update where they should fix it. However, while waiting, I am really thinking about just using Atlas.Ti instead, since it has a very good support for PDFs and other documents.

    One of the really good advantages of Atlas.ti over NVivo is that it doesn’t store everything within a single file, it is simply pulling data together from all the different PDF files you already have. My point it, NVivo (According to many users) becomes very heavy later on because it stores everything within its project file, which is also scary considering anything could go wrong with it!

    So, back to my point with regard to the user interface. I know that in NVivo, there is a way to quickly show contents/quotes within the same node/code next to each others while mentioning their source. Is there a way in Atlas.Ti to quickly/easily show one code contents so that I could easily see all the different paragraphs talking about the same point and be able to write up more easily?

    Lastly, do you have any other recommendations for me to use Atlas.ti over NVivo? Do you think Atlas.ti has about the same features?


    • Ani Munirah says:

      Dear Dr. Hariri,

      Thank you for your lengthy and elaborative explanation. As to your query, I would not recommend one of ATLAS.ti or nVivo over the other, because each have their own strengths and weaknesses. Most importantly, they are both powerful softwares and each have quite similar features and outcome with different approaches. I would normally recommend, though, for a researcher to stick to one software only for fear of differences in approaches when analysing the data itself.

      Indeed ATLAS.ti has the option to output each code with the corresponding quotations. The output will reveal all the quotations including which reference (or p-docs) they originate from, as well as the links in network view (if any). I truly believe by having this feature, it will make our writing a lot easier.

  3. A.Hariri says:

    After reading your response and some of your other articles, I started to become more interested in Atlas.ti.

    I am looking for a screenshot or a video that shows how quotations corresponding to any code may show. I am also interested in learning if there are powerful searching or query functions in Atlas.ti as is the case in NVivo?


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